Cookie Policy
Last Updated: June 2026
1. Introduction
This Cookie Policy explains how GEM Air Quality Ltd ("we", "our", or "us") uses cookies and similar technologies when you visit our website.
By continuing to use our website, you agree to the use of cookies as described in this policy, subject to any preferences you have selected through our cookie consent banner.
2. What Are Cookies?
Cookies are small text files stored on your computer, tablet, or mobile device when you visit a website. They help websites function efficiently, remember user preferences, and provide information about how visitors interact with the site.
Cookies may be:
- Session cookies – deleted when you close your browser.
- Persistent cookies – remain on your device until they expire or are deleted.
3. Types of Cookies We Use
- Strictly Necessary Cookies
These cookies are essential for the operation of our website and cannot be disabled through our cookie preference tools.
Examples include cookies used to:
- Remember cookie consent preferences
- Maintain website security
- Support website functionality
Because these cookies are necessary, they do not require your consent.
- Analytics Cookies
With your consent, we use analytics cookies to understand how visitors use our website.
These cookies help us:
- Measure website traffic
- Identify popular content
- Improve website performance
- Understand visitor behaviour
The information collected is aggregated and does not directly identify individual visitors.
We will not place analytics cookies on your device unless you have provided consent.
4. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC.
Google Analytics may collect information such as:
- Pages visited
- Time spent on pages
- Browser and device information
- Approximate geographic location
- Referring websites
Google Analytics uses cookies to generate statistical reports about website activity.
Where available, we use privacy-enhancing settings such as IP anonymisation to reduce the amount of personal information processed.
For more information about how Google processes data, please visit Google's Privacy Policy.
5. Cookie Consent
When you first visit our website, you will be presented with a cookie banner that allows you to:
- Accept analytics cookies
- Reject non-essential cookies
- Manage your cookie preferences
Your preference will be remembered and may be changed at any time through the "Cookie Settings" link available on our website.
6. Managing Cookies
Most web browsers allow you to control cookies through their settings.
You can:
- Delete existing cookies
- Block all cookies
- Allow only certain types of cookies
Please note that disabling certain cookies may affect website functionality.
For information about managing cookies in your browser, consult your browser provider's help documentation.
7. Third-Party Cookies
Some third-party services integrated into our website may place cookies on your device. These providers are responsible for their own cookie and privacy practices.
Third-party services we may use include:
- Google Analytics
- Website hosting providers
- Email marketing and email delivery platforms
We recommend reviewing the privacy policies of any third-party services you interact with through our website.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices.
Any updates will be published on this page with a revised "Last Updated" date.
9. Contact Us
If you have any questions about our use of cookies, please contact:
GEM Air Quality Ltd
info@gemairquality.co.uk
Union House, 111 New Union Street, Coventry, CV1 2NT